Elevate your media skills.
Transform your media presence with expert training
Talking to the media isn’t always easy. Correlate’s media training service equips you with the skills to communicate effectively, confidently and with clarity. Whether you’re preparing for interviews or presentations, we tailor our approach.
The media landscape has changed. AI can only get you so far.
What it can't do is provide you with real relationships
with journalists.
That's where Correlate comes in.
Communicate with Confidence & Clarity
Don’t just prepare for the media, connect with it.
Media Training
Need help speaking confidently at a conference? Have a TV, radio or podcast interview coming up and want to nail your messaging and master the tricky questions? I’ve got you covered!
Media Cut-Through Workshop
The news media landscape has changed - learn how to get the attention of busy newsrooms from a former TV journalist with 20+ years of recent and relevant expertise.
Campaign & Story Consulting
Get help early or late in your process for ad-hoc campaign/press release analysis and optimisation.
We can help with
Getting you confident in front of a camera
Speaking on camera doesn’t need to be as scary as you think. There are simple tricks and tips to make things easier. Let’s work together so you feel confident and in charge of the narrative.
Preparing you to speak confidently at a conference
Whether you’re speaking to your own employees or a room full of strangers, there are ways to help you feel confident and in control. With preparation, clear messaging and a bit of guidance you can nail your speaking.
Confidence, key messaging and risk awareness
This is all about being clear on your messaging. What exactly is it that’s important for you to get across? Once you’re clear and confident with that, it’ll make everything else easier.
Getting your stories picked up by journalists
Journalists want great stories and yours is waiting to be told. There are a few simple ways to get better cut-through – like being clear, cutting the jargon, getting the timing right and making sure your story has a human focus. I can walk you through what journalists want and what they don’t.
Ad hoc campaign guidance and press release analysis
Sometimes you’ve got most of it sorted but you just need a little help to optimise the final points. I can help elevate your campaign or give you extra guidance for how to pitch your ideas to news media and which journalists to send it to.
"She brings out your best when it matters most".
I was already a veteran journalist and presenter when we began working together, yet she still lifted my game. She built a culture that sharpened focus and kept us calm under pressure. I felt seen, engaged, and challenged in the best way, and the whole team lifted with me.
I’m thrilled she’s launched Correlate and I have no doubt her skills translate to the corporate world, especially at an executive level. She reads rooms quickly, sets standards and builds trust. She brings out your best when it matters most.
I recommend Erica without reservation.
– Mike McRoberts, Journalist
Kia ora, I'm Erica.
I’ve been crafting news stories and shaping communications strategies for 20+ years. I’ve done on-camera presenting and reporting as well as behind-the-scenes producing for major news networks across Aotearoa/New Zealand, London and Qatar.
Why? I love figuring out what makes people tick and getting their stories told.
Let’s tell yours.
![Correlate [Bricks]](https://correlate.co.nz/wp-content/uploads/2025/11/correlate-logo-media-training-consultancy.svg){kind=logo}
Helping brands and leaders tell stories journalists actually want to run.
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Location
Based in Auckland, working with clients across New Zealand & beyond.