Campaign & Story Consulting

Your campaign is brilliant.

Let’s make sure the world knows it!

You've poured your heart and soul into a new campaign.

You’ve got a powerful message and a great story to tell but you’re unsure if you’re hitting all the right marks.

Will journalists be convinced enough to pick it up?

Should it be embargoed, should we send it to all journalists and media platforms or just a select few? It’s like a pick-a-path book and I can help you to go in the right direction.

The truth is there is no one-sized-fits-all approach.

Inside a live newsroom control room showing the fast-paced environment journalists work in - where great stories stand out.

Each story is unique and requires different treatment. The last thing you want is for your pitch to be ignored.

You’ve been in the land of the “stuck” for too long.

It's time to get off that crappy island and to a destination with results!

Book a free call

Campaign & Story Consulting is ideal for:

Those moments when you need an experienced eye and a fresh perspective.

When you need a secret weapon – someone who can jump in and help you turn that good idea into a great story that journalists and the public will pay attention to.

This isn’t about me taking over. It’s about me working alongside you,
when you need me, giving you the honest, insider advice you need.

Book a free call

How We'll Work Together

Early Stage Workshopping

Got a campaign idea but not sure how to get the media excited about it?

We'll jump on a video call or meet in person and workshop it together in the early stages, so you get off to a good start. I'll give you honest feedback on what will work, what won't, and how to shape your story to be irresistible to a journalist.

Media consultant leading an early-stage story workshopping session in a newsroom, helping clients refine their campaign narrative.

Person working on a laptop and phone, coordinating a media campaign and communications strategy.

Press Release & Pitch Optimisation

You’ve already written your press release or pitch, and you just need a second pair of eyes.

Send it my way. I'll give it a full review, trim the fat, kill the jargon and help you format it so it looks less like an announcement or sales pitch and more like a news story waiting to happen. I can even help you turn a jumbly press release into a short, sharp pitch.

Media Strategy & Targeting

Who do you send this to? Do you send it to everyone? Do you send it under embargo?

We'll create a targeted list of the right journalists and newsrooms to approach and build a strategy that gives your story the best chance of landing.

News presenter on screen during a live broadcast, symbolising strategic media targeting and effective campaign storytelling

A Little About Me

I’ve been on both sides of the fence for over 20 years. I’ve been the journalist on a deadline, wishing someone would send me a story I could actually use. And I’ve been the communications pro, trying to get my client’s message through the door. I know what an inbox full of lackluster press releases looks like. Please, no more of those!

I also know what makes a story shine.

This service is a safe, no-judgement space for you to get a confidential second opinion on your work.

I’m here to give you the honest truth and get results, when you need it.

Professional portrait of Erica, a media consultant and story coach based in Auckland, helping clients craft messages that connect and cut through.

Pricing

No retainers, no subscriptions – you only pay for the time you need!
Starting from $125 per hour + GST

Book a chat

Ready for a media check-up?

Let’s make sure your campaign lands where it belongs: in the headlines.

Book a free Discovery Call and let’s have a chat.

Correlate: Communication, Confidence, Clarity.